RSS feeds have made my life as a writer a lot easier. Each day, I write, I post and then my readers can view each article based on their preferences of receiving the information. Unfortunately for me, society as a whole doesn't understand RSS feeds and people's eyes tend to glaze over once you mention subscribing this way. The problem isn't in the technology; the problem is that subscription can be cumbersome if you don't intuitively understand this technology. Because of it, end users are reluctant to implement them for daily use. So, I was back where I began...tons a great information and minimal readership. Let's face it; I was tired of tweeting each new post not to mention how exhausting it was to pester my friends each day to read my blog. There had to be an easier way!

I realized that if I was having this constant problem with RSS feeds, then chances were that millions of other bloggers were experiencing this issue as well. So then, the question became, how could I utilize this amazing tool and make it easy for my readers at the same time? What I found was that with additional software, I could let technology do the grunt work while I sat back and enjoyed the pure pleasure of writing. Sounds simple and easy right? Well with the right tools, it is just that...simple and easy!

The first tool that I enlisted to enhance readership was a tool that created a delivery method for my RSS feed that millions of users are familiar with... email. Simply put; this tool translates RSS feeds into email. What is beautiful about this application is by enabling a simple and easy sign up form on your website; users can subscribe and unsubscribe themselves to your feed without any additional work on your part. And after your initial 3 minute setup, you can let this tool go to work and then forget about it. Your blog post comes into their inbox and looks just like a typical message. Since it takes no configuration on their part, it takes the guess work out of the subscription process. They simply put their email address into the web form on the website and then confirm the account. That's it, now you have converted the occasional browser to a reader.

Another great thing about this tool is that it dynamically lists past article titles, with links, in each email it sends. They neatly display under your current post. This is a great way to catch the skimmer's eye, converting to readership. Perhaps they didn't have time to read yesterday's article so simply reminding them it is there may bring them to the site to read it. A total win in my book!

The next impressive thing that this tool does, is lets you create a blog widget. The widget dynamically pulls your new blog titles with click through to each article. Where this application paid off for me is that I was able to insert this widget right into my email signature. So I could promote my blog right within my email without any work updating the signature after each new post. In today's fast paced world, 99% of my communication is via email, so this is a great solution to promote my blog 24 hours a day without giving it a second thought.

Equally important is that this tool converts your posts to tweets without ever having to login into Twitter through the website or TwitterFon, it does this automatically for you. It is important it is to keep presenting your information to your followers, and by connecting your RSS feed to your Twitter account this tool does the work for you. One reason I love this is that I am constantly forgetting to tweet. Twittering is quick and easy either way you do it, but why not automate the process when possible?

Along with the amazing tools I have already described, is the ability to do newsletters, surveys, subscriptions and advertisements. These can all be geared to making money in the process. All for one low monthly fee, based on the number of subscribers, it amounts to mere pocket change. Our tool lets you buy in for cheap and costs only increase as readership grows. Plus, it offers a dynamic analytics package, so tracking opens and click through is a breeze. At AMT2, we are happy to help make this transition into authorship easy for you. Contact us today to get started blogging, posting articles, RSS'ing and delivering rich relevant content right into the inboxes of your clients.