Morgan Stanley says both the adoption and penetration rate of mobile Internet use are rising faster than they did with desktop Internet. They predict more users will connect to the Internet with mobile devices than desktops within five years.

A recent conversation with a customer considering a new mobile web site focused on how his customers use the web site. Mobile web site users are transactional users. In this customer's case a mobile web site user was likely someone who would want to schedule services or order parts. What kinds of things do you do today over the phone or through company email that could be from a mobile site?

Are you ready? These changes will raise security concerns. If you're asking customers to enter PIN's, or other confidential information do you have security protocols in place to protect customers?

Today's convergence trends also raise the bar for how users connect and do business. Recently while sitting in a concert with an audiologist friend, he checked the sound level from his I-Phone. The mobile hardware winners appear to be those who can excite and engage the development community to produce applications with both mass appeal and niche appeal.

And finally, material wealth creation and destruction should surpass earlier computing cycles. Consider Amazon's foray into the world of online publishing; by selling the Kindle and downloadable books, Amazon threatens the business model of Macmillan and other traditional publishers. The mobile Internet cycle, the 5th cycle in 50 years, is just starting. Winners in each cycle often create more market capitalization than in the last. New winners emerge, some incumbents survive - or thrive - while many past winners falter. It will be interesting to see who emerges as the next Facebook, Amazon or Google. And, exciting to see a whole new business model develop.